Humanizing Our Narrative
I always get asked all the time, “What should I post?” It’s because we all get into those moments of creative block and we start wondering if the content that we’ve been working on is still good. You may be…
https://youtu.be/fFE9Lxevf6Y Do you struggle to describe who you are as a brand? Or struggle sometimes as a team to describe everything that you do in a cohesive language so that everyone is on the same page? The core of social…
https://www.youtube.com/watch?v=aRY7CcYkErc&t=13s Do you often feel like marketing can feel icky? That’s probably because what you’ve experienced has been transactional marketing. Let’s be honest, don’t you turn off your mind after that’s triggered? But brands that rise to the top are…
You may have already heard about defining your persona/avatar and being able to “niche” down so that you can rise above the throng. However, what powerful brands actually do is define not the unique human being that they’re serving but…
Since the pandemic, we’ve seen a major shift in how we choose to connect with each other as a whole. It has been a revolutionary time as the old marketing playbooks go out of the window. When I first introduced…
If you know me, I’m a foodie at heart and when you combine it with my marketing brain it means my excitement for describing delicious dishes at my favorite Austin Asian eats is ignited. At some point or another over…
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Meet Ruoyun Xu Killian
Hi Happy Human!
I’m Ruoyun, pronounced Rauren like Lauren with an “R”. I’m on a mission to help us as humans behind the brand be able to do what we love which is connecting with other humans and creating impact in our communities.
If you’re a marketer, business owner, creator, or freelancer and you’re looking to learn more about Human Centered Marketing so you can get out of the algorithm grind, sign up for my newsletter!