If you’ve read the Holiday Promotion Guide 2020 Pt 1, you’ll find that everything that you thought you knew of marketing during the Holiday season is out the window when we have retailers like Target launching their holiday deals starting as…

The holiday season is around the corner, and if you haven’t started planning your holiday promotion schedule, it’s officially crunch time.  COVID has changed everything from the way we shop to the way advertising works. This year will be a…

How well are you connecting with your audience? Social media is about connecting one human being to another human being. Building deeper human connections is about getting to know the deep shining light inside every person and learning how to…

How do you build trust with your audience digitally The online space is like a digital networking room jam-packed like rush hour in an NYC subway station. What was once a useful approach yelling through a megaphone no longer works…

What we can learn from the big reset of 2020. 2020 has been a revolutionary year as the old marketing playbooks go out of the window. When our world came to a grinding halt, everything that we thought was normal…