Humanizing Our Narrative

2020 Holiday Promotion Guide Pt. 1

October 7, 20206 min read
2020 Holiday Promotion Guide Pt. 1

The holiday season is around the corner, and if you haven’t started planning your holiday promotion schedule, it’s officially crunch time.  COVID has changed everything from the way we shop to the way advertising works. This year will be a…

The Prism Effect

October 5, 20203 min read
The Prism Effect

How well are you connecting with your audience? Social media is about connecting one human being to another human being. Building deeper human connections is about getting to know the deep shining light inside every person and learning how to…

The Digital Networking Room

October 5, 20204 min read
The Digital Networking Room

How do you build trust with your audience digitally The online space is like a digital networking room jam-packed like rush hour in an NYC subway station. What was once a useful approach yelling through a megaphone no longer works…

Welcome to Human-Centered Marketing

October 5, 20204 min read
Welcome to Human-Centered Marketing

What we can learn from the big reset of 2020. 2020 has been a revolutionary year as the old marketing playbooks go out of the window. When our world came to a grinding halt, everything that we thought was normal…