Why are we creating human connections?
Digital is the primary form of communication today and consumers are expecting to connect with brands in a humanistic way both online and in person. Marketing, especially Digital Marketing, is more than sales, promotions, and website traffic, it’s about connecting one human to another human. When you humanize the way you act, walk, and talk with your ideal audience online, you’ll naturally draw that person to you.
Creating your sustainable human-centered marketing system lets you tap into the:
Power of Your Brand = Human Relationship + Community Impact
By investing in cultivating your community and creating a meaningful customer experience, you are building loyalty with your customers that will allow you to continue expanding your business overall.
How do you build human connections online?
Amplify Your Brand Experience Through 4 Main Phases:
Define the unique relationship you’re cultivating with your customers.
Show why people love your brand through compelling content that entertains, educates, or inspires.
Inspire conversations with your community to build trust and invite others.
Review your analytics and adjust your marketing strategy as needed to match your business goals.
How can I help you?
My goal is to help you create your brand for the next 100 years
Everything we’re creating together is designed to help you navigate with intention no matter how the algorithm, economy, or society changes. That shows up in two roles:
What you can expect from working with me:
- A safe space to try courageously and cultivate your community
- Confidently know how you are cultivating an engaging collaborative relationship with your customers as they move down your marketing funnel
- Know when to pivot and persevere your strategy and system based on your data
- Successfully run your own consistent marketing campaigns to:
- Increase your customer base and community while building engagement, and user-generated content
- Increase brand awareness through marketing efforts social media, advertising, influencers, PR, and events
- Increase conversions overall
Let’s Build a Human-Centered System that Fosters Sustainable Creativity
The Success of a Company Hinges on the Human Beings Behind it
So How Do You Implement Your System?
No matter where you start, my goal is to help you implement your Human Centered strategy and build a Human-Centered system that adjusts as your business grows.
Design – Brand Guidebook
If you need clarity on your brand and marketing strategy, we create a Brand Guidebook that is designed to evolve with your brand. It’s the defining compass that allows you to quickly onboard a new team member and retain the wisdom from team members who exit your company.
Advise – Monthly Retainer
Clarity meetings to help you see above the trees and adjust your strategic goals as needed so you’re as efficient as possible. The Monthly Retainer will keep you on track.
Guide – Education Program
If you feel like you can do it on your own but need additional support from someone who can guide you along the way. The Education Program includes designing the Brand Guidebook and then helping you implement and optimize your human-centered system
Cultivate Your Team – Custom Program
If you’re growing your marketing team and looking to continue cultivating the knowledge and collaboration of your team’s creative innovation without the growing pains. I have a custom program designed for scaling companies to smooth the transition as you onboard new team members and settle new team dynamics.
This can include: