Humanizing Digital Marketing

Why are we creating human connections?

Digital is the primary form of communication today and consumers are expecting to connect with brands in a humanistic way both online and in person. Marketing, especially Digital Marketing, is more than sales, promotions, and website traffic, it’s about connecting one human to another human. When you humanize the way you act, walk, and talk with your ideal audience online, you’ll naturally draw that person to you.

Creating your sustainable human-centered marketing system lets you tap into the:

Power of Your Brand = Human Relationship + Community Impact

By investing in cultivating your community and creating a meaningful customer experience, you are building loyalty with your customers that will allow you to continue expanding your business overall.

How do you build human connections online?

Amplify Your Digital Human Experience Through 4 Main Phases:
Intentional relationships

01.

Design your digital marketing strategy to reflect the intentional trusting relationship that you are cultivating with your customers.

creative reflection

02.

Create content that reflects why your customers trust, love, and want to support your brand. Remind your customers about the impact that you all want to create in the world.

engaging conversation

03.

Engage with your community & continue conversations about the common mission that gets your customers excited to come back and bring a friend.

adjust and grow

04.

Review your analytics and adjust your online marketing strategy as needed to match the ever-changing algorithm.

How can I help you?

My role is to be a projector and instigator.

  • Projector: I help you gain clarity in how you connect & cultivate your community online.
  • Instigator: I help you optimize your human-centered marketing and business systems so that you and your marketing team can continue to sustain and expand the impact that you are creating.

What you can expect from working with me:

  • A safe space to try courageously and cultivate your online community
  • Confidently know how you are cultivating a engaging collaborative relationship with your customers as they move down your marketing funnel
  • Know when to pivot and persevere your strategy and system based on your data
  • Successfully run your own consistent marketing campaigns to:
    • Increase your customer base and community while building engagement, and user-generated content
    • Increase brand awareness through marketing efforts social media, advertising, influencers, PR, and events
    • Increase conversions overall

Let’s build an efficient and sustainable human-centered system to reach your goals through two phases:

DISCOVERY

Design your marketing guidebook that acts as a defining compass of how your brand shows up as a human while you implement your strategy. (Takes 4-6 weeks)

Define

IMPLEMENTATION

Implement your marketing strategy through a feedback loop to help you achieve your goals and adjust as your brand grows.

create, engage, define

So How Do You Implement Your System?

No matter where you start, my goal is to help you implement the strategy and build a system that adjusts as your business grows. Once we finish building your Marketing Guidebook, there are a few ways where I can support you in implementing your human-centered system:

Advise – Monthly Retainer

If you feel like you can deep dive on your own but want to have space to look above the trees and stay aligned to the final goal. The Monthly Retainer will keep you on track.

This includes:

  • One strategic meeting per month to review analytics to note any trends you should capitalize on and stay aligned to your larger strategic initiatives.
  • An accountability partner who will keep you motivated and stay on track through unlimited access to emails.
  • Occasional one-off advising meetings to deep dive into specific needs

Guide – Education Program

If you feel like you can do it on your own but need additional support with someone who can guide you along the way. The Education Program is a 4 months program after Discovery where I guide you to implement and optimize your system.

This includes:

  • 2 meetings per month to strategically optimize your marketing strategy and train your team to implement the campaigns.
  • Knowledge and guidance on how to run your marketing system through a custom-designed operational manual and social media schedule.
  • An expert accountability partner to give feedback to you and your team and help you optimize the campaigns.

Build – Custom Program

If you need someone to be in the weeds with you and build out your marketing system. I do offer custom sprints where I work with clients to build their systems and train their teams and eventually hand them off to the team.

This includes:

  • Ongoing weekly meetings to manage the progress of your marketing campaigns and efforts.
  • Dedicated project management of activating marketing systems and campaigns up to 10 hours/week.
  • Assist in recruiting and training your team members to take over my role over time.
  • Building your marketing system logistically from the content creation process, task management systems to email marketing, social media, advertising budgets, and analytical reporting.
  • Building a custom-designed operational manual that will reduce the learning curve of any new team member.