The Real ROI of Marketing
What does count as successful marketing? Is it follower count or engagement? What is the true ROI of Marketing? Since the dawn of business, marketing has had a hard time defining its return on investment. This makes marketing oftentimes the first on the chopping block. But what if we can figure out how it connects AND how to build sustainable goals based on what we can do for marketing? In this video, I’ll be giving you key questions to ask so that you can work backward + 3 key metrics you should be tracking on social media.