Humanizing Business
Meet Ruoyun Xu Killian
Human-Cetnred business advisor and Speaker,
Ruoyun is on a mission to put the human experience back into marketing and business. For the last 15+ years, Ruoyun has advised brands to get out of the marketing fluff and back into building relationships and impact in their communities. She believes that by humanizing the way we do business, in turn, society can lean into humanity.
She loves solving puzzles for brands as they continue to grow sustainably. She has helped scale brands such as BigCommerce, Serenity Kids, Slow North, Rebel Cheese, Crafty Counter, MUTTS Canine Cantina Austin & others through her individual work and at C3nami, the digital marketing agency she founded in 2015.
Her passion for empowering the humans behind the brand to be the human being that they are has given Ruoyun a platform to speak at a variety of organizations and events including Bumble Bizz, St Edward’s University, University of Texas Austin, Concordia University, ACC Fashion Incubator, Texas Women in Business Conference, to name a few.
Key Notes
Define Your Voice
Growing your brand online is more than deciding which platform to be on. It’s about how your content inspires engagement with your audience and converts them into your biggest fans. So what do you say that will resound with your audience? In Define Your Voice, Ruoyun will guide you to define your defining compass that decides what type of content you will create to turn your customers into your biggest fans.
Humanize Marketing
In the post-pandemic world, the market is over-saturated as brands are competing not just in their regional area but against other companies throughout the world. So how do brands grow their presence and customer base while navigating the ever-changing algorithm? Ruoyun will present how to activate your Digital Human Experience to continue building trust with your customers through Human-Centered Marketing.
