Humanizing Business
Meet Ruoyun Xu Killian
Human-Centered Marketing and Business Advisor, Ruoyun, is on a mission to put the human experience back into the business. She believes that if we learn to fundamentally reconnect as human beings within our businesses, we can create space for our society to explore a new common language built for humanity as a whole.
For the last decade, she has advised businesses and organizations to implement their sustainable human-centered marketing system so that they can continue to optimize and amplify their impact. Her work includes clients such as BigCommerce, Serenity Kids, Slow North, Rebel Cheese, MUTTS Canine Cantina, the University of Texas Center for Sports Communication and Media, and more.
Her passion for empowering the humans behind the brand to be the human being that they are has given Ruoyun a platform to speak at a variety of organizations and events including Bumble Bizz, St Edward’s University, Concordia University, ACC Fashion Incubator, Texas Women in Business Conference, to name a few.
Key Notes
Define Your Voice
Digital Marketing is more than when and where you post. It’s about what you post and say to your audience to get them so excited to work with and talk about you. So what do you say that will resound with your audience? In Define Your Voice, Ruoyun will guide you to define your internal compass that decides what type of content you will create to turn your customers into your biggest fans.
Humanize Digital Marketing
Digital has become our primary form of connection in our post-pandemic world. We are being met with a constant array of new technologies to build a bridge between the digital and physical. So how does your brand stay authentic while navigating the ever-changing algorithm? Ruoyun will present how to activate your Digital Human Experience to continue building trust with your customers through Human-Centered Marketing.
