Ruoyun Xu Killian
Advisor | Speaker | Instigator
Building 100-Year Brands
Shift our Society for the Next Generations
Growing a business is more than gaining profit. It’s about impacting our communities for the better. That drives many of us as changemakers because we believe we can impact our world and inspire others to do the same.
The biggest challenge as a business matures is the explosion and implosion effect. When a business grows too fast and then implodes because the system wasn’t built to support the massive growth. However, growth doesn’t need to be painful if built with sustainability in mind. The key to building a 100-year brand is to create a company that can evolve with change.
As businesses, we sit at the forefront of innovation and as marketers, we plant the seeds for the future status quo. If we can change how we do business, we can create space for our society to lean into humanity.
Brands I’ve worked with
Hi, I’m Ruoyun (pronounced Rauren),
Welcome fellow happy human behind the brand!
I am a human-centered marketing and business advisor helping companies build 100-year brands so that they can continue growing sustainably and shift our society for the better. 90% of business problems are human problems. If we don’t understand the root problem we only create bandaid issues. The root problem lies in how the business and system are created to be adaptable to change.
For the past decade, I have guided many brands to build their online brand to be aligned with who they are and the impact they want to create in their communities. My end goal is to help grow without putting strain on their most important asset, their team, and themselves. Together, we’ve created their human-centered marketing system that allows their team to tap into their zone of genius and optimize their efforts.
Most of what we see as standards of society at some point was impacted by the innovations brought forward by a company in the last 100 years. As more brands focus on contributing long-lasting impact to their community, we want to build their brand and business to be resilient throughout an ever-changing algorithm, economy, and human society.
I look forward to helping you and your team build your 100-year brand.
Chat soon, Ruoyun
