Humanizing Our Narrative

What is considered a Small Business? PeachyBBies slime review

Nov 22, 20221 min read
What is considered a Small Business? PeachyBBies slime review

https://youtu.be/6DUA6A2H08k We’re playing with slime today! I was inspired to review PeachyBbies because I saw that they got a shoutout from Kim Kardashian and many people assume that they were big enough to pay her to do it.As I dived…

Humans are like plants: Mindful Leadership

Nov 15, 20221 min read
Humans are like plants: Mindful Leadership

https://youtu.be/iWCvfLSRtBQ Human beings are very much like plants, not all of us are made the same and we all need different “light, water, and soil”. As a leader aka cultivators of our company’s garden of plants, we need to recognize…

The Real ROI of Marketing

Nov 15, 20221 min read
The Real ROI of Marketing

https://youtu.be/gOAc9Fc6VAs What does count as successful marketing? Is it follower count or engagement? What is the true ROI of Marketing? Since the dawn of business, marketing has had a hard time defining its return on investment. This makes marketing oftentimes…

Holiday Marketing Trends 2022

Oct 19, 20227 min read
Holiday Marketing Trends 2022

https://youtu.be/DH0pfnQ9e5Q It’s officially the holiday season with Amazon and Target launching their early fall sales in October. If it’s feeling too early, remember most of the holiday shopping occurs October-November before the 12 days of the Christmas countdown. 64% of…

Choosing your Medium of Creation

Jul 14, 202211 min read
Choosing your Medium of Creation

You’ve got your long-term marketing plan set. You have your audience, messaging, and offering all planned out. You have set up all of the social media platforms that you think you want to be posting on.  Next, you’re exploring how…

Building a Resilient Marketing Plan

Jul 7, 20226 min read
Building a Resilient Marketing Plan

The last two years have been “unprecedented times” including the pandemic, Ukraine/Russian war, supply chain issues, and more. Historically, during times of change like a recession, the instinct is to cut marketing first to refocus resources on efforts that will…

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Meet Ruoyun Xu Killian

Hi Happy Human!

I’m Ruoyun, pronounced Rauren like Lauren with an “R”. I’m on a mission to help us as humans behind the brand be able to do what we love which is connecting with other humans and creating impact in our communities.

If you’re a marketer, business owner, creator, or freelancer and you’re looking to learn more about Human Centered Marketing so you can get out of the algorithm grind, sign up for my newsletter!