Humanizing Our Narrative

Choosing your Medium of Creation

Jul 14, 202211 min read
Choosing your Medium of Creation

You’ve got your long-term marketing plan set. You have your audience, messaging, and offering all planned out. You have set up all of the social media platforms that you think you want to be posting on.  Next, you’re exploring how…

Building a Resilient Marketing Plan

Jul 7, 20226 min read
Building a Resilient Marketing Plan

The last two years have been “unprecedented times” including the pandemic, Ukraine/Russian war, supply chain issues, and more. Historically, during times of change like a recession, the instinct is to cut marketing first to refocus resources on efforts that will…

Marketing Content that Builds Trust

Jun 27, 20228 min read
Marketing Content that Builds Trust

I always get asked all the time, “What should I post?” It’s because we all get into those moments of creative block and we start wondering if the content that we’ve been working on is still good. You may be…

Youtube: How to Define Your Customer Relationship

Jun 27, 20221 min read
Youtube: How to Define Your Customer Relationship

https://youtu.be/fFE9Lxevf6Y Do you struggle to describe who you are as a brand? Or struggle sometimes as a team to describe everything that you do in a cohesive language so that everyone is on the same page? The core of social…

Welcome to Human Centered Marketing – Youtube

Jun 15, 20221 min read
Welcome to Human Centered Marketing – Youtube

https://www.youtube.com/watch?v=aRY7CcYkErc&t=13s Do you often feel like marketing can feel icky? That’s probably because what you’ve experienced has been transactional marketing. Let’s be honest, don’t you turn off your mind after that’s triggered? But brands that rise to the top are…

How to Define Your Brand’s Human Relationship

Jun 8, 20227 min read
How to Define Your Brand’s Human Relationship

You may have already heard about defining your persona/avatar and being able to “niche” down so that you can rise above the throng. However, what powerful brands actually do is define not the unique human being that they’re serving but…

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Meet Ruoyun Xu Killian

Hi Happy Human!

I’m Ruoyun, pronounced Rauren like Lauren with an “R”. I’m on a mission to help us as humans behind the brand be able to do what we love which is connecting with other humans and creating impact in our communities.

If you’re a marketer, business owner, creator, or freelancer and you’re looking to learn more about Human Centered Marketing so you can get out of the algorithm grind, sign up for my newsletter!