Since the pandemic, we’ve seen a major shift in how we choose to connect with each other as a whole. It has been a revolutionary time as the old marketing playbooks go out of the window. When I first introduced the theory of Human-Centered Marketing, I mentioned that due to the pandemic, we’re resetting on…
Create Community Guidelines that cultivates healthy connections Social media isn’t about amassing a number of followers that will consume your content mindlessly. It’s about creating your online community to continue amplifying the impact you’re creating in the world. That means your audience will follow you because they are entertained by the content you’re creating or…
As we’re starting to see a transition of marketers leaving agencies and moving to work in-house for companies, many brands are starting to look for who their ideal marketing team should be. The biggest questions I get asked when defining the structure of a marketing department are: What are the skill sets that I should…
The ever-changing algorithm is always creating new trends and technology that we may feel the need to try to stay ahead of the curve. That may feel tiring but a reshift is to consider that digital marketing is like fashion, there will always be new trends but to define your unique personal style it’s about…
As we go into 2022, if you haven’t read my previous blogs, there are quite a few large trends to take note of as brands start activating their digital human experience. We are on a pursuit of purpose as a society overall and people are seeking to connect beyond the simple transaction. Many of us…
In 2021, we have seen 5 years’ worth of technological advances happen in just the last 2 years to accommodate the new world that we now live in. As digital is now the primary form of communication, businesses will need to explore new avenues to continue showing up as they would in person as they…
2022 is starting off new trends set to enhance the Digital Human Experience. If you’ve read last year’s Trends report, I had mentioned that we have advanced technologically by 5 years but we may not have been mentally ready for what that entailed. 2021 was the year of implementing and navigating these new technologies while simultaneously…
Advertising is getting more regulated by the day and platforms like Google and Apple are taking away features that are part of the foundation of traditional online advertising. So does digital advertising still work? In this vidcast, Ruoyun sits down with PJ Christie, owner of Search and Convert, a search marketing and strategy agency in…
The advertising realm is getting more competitive but is it actually worth it to go after Black Friday and Cyber Monday?
With supply chain disruptions, consumer habits changing, and everything in between, this holiday season may not feel like the pressure is on as in past seasons.
So should go you all in? I break it all down including:
– Top 6 things you need to BEFORE launching any holiday campaign
– Ways to use BFCM to propel you towards your long term goals
– How to optimize your marketing when consumers are the most receptive to new brands
As brands, this past year has invited many of us to consider how we can show up for the better. The work that we’ve done internally is still ongoing and it’s a long journey. Yet, the world still keeps on turning and saddening events will arise and we, as leaders, are being asked to speak…