The last two years have been “unprecedented times” including the pandemic, Ukraine/Russian war, supply chain issues, and more. Historically, during times of change like a recession, the instinct is to cut marketing first to refocus resources on efforts that will directly support the business. However, that’s counterintuitive since marketing is the reason why a brand…
If you know me, I’m a foodie at heart and when you combine it with my marketing brain it means my excitement for describing delicious dishes at my favorite Austin Asian eats is ignited. At some point or another over the years, every time we talk about food I notice people starting to pull up…
As we’re starting to see a transition of marketers leaving agencies and moving to work in-house for companies, many brands are starting to look for who their ideal marketing team should be. The biggest questions I get asked when defining the structure of a marketing department are: What are the skill sets that I should…
In 2021, we have seen 5 years’ worth of technological advances happen in just the last 2 years to accommodate the new world that we now live in. As digital is now the primary form of communication, businesses will need to explore new avenues to continue showing up as they would in person as they…
Reflecting Before We Build Our Intention For Mindful Growth in 2022 2022 is here and these last couple of years have been a huge wave of transformation for many of us. In 2020, if you read my blog “Welcome to Human Centered Marketing”, I mentioned that the pandemic has created space for many consumers and…
The Great Resignation isn’t about a worker shortage but it’s a re-prioritization on what matters. Remote work allowed people to realize that they were more productive at home because they didn’t realize how toxic or distracting their workplace was. So how do business owners rise up to the challenge to make sure they keep their…
2021 marks the year of the first time that the Gen Z generation is entering the job market and they’re not settling on the work environment and impact that they’re able to create. On top of that, the Great Resignation is showing a rising demand from employees to employers to re-prioritize what is truly important….
It’s not the words we say but the actions we take If you read in my previous blog, the Great Resignation is really the Great Re-Prioritization as individuals were given a chance to work away from toxic culture to realize that there is a different reality. Combined with a deep re-assessment of what they truly…
Building an agency has never been easy and with the “Great resignation” or the Great Reset/Re-prioritization all standards are being thrown out of the window. Employees are wanting more flexible utilization rates and owners are hesitant to because it’s directly tied to their profitability. So are you setting yourself up for success or failure? How…
4.4 million people, about 3% of the US workforce, left their jobs during September 2021 US Department of Labor Deemed the “Great Resignation”, many businesses are experiencing an increase in turnover as employees and potentially whole departments leave for greener pastures and affecting the bottom line. It’s not just the younger generation, who are known…