Crisis Communication Plan
digital marketing | marketing

Crisis Communication Plan

How to react with intention as the world changes. In this new age of marketing, we are recognizing that businesses have a powerful voice in conversations around larger societal issues with  62% of consumers wanting companies to advocate for the issues they’re passionate about according to Accenture Strategy. Traditionally, politics has been separate from business…

2020 Holiday Promotion Guide Pt. 1
digital marketing | marketing

2020 Holiday Promotion Guide Pt. 1

The holiday season is around the corner, and if you haven’t started planning your holiday promotion schedule, it’s officially crunch time.  COVID has changed everything from the way we shop to the way advertising works. This year will be a tricky one:  Ads will be more competitive this year because of COVID. There is a surge…