2021 Digital Marketing Holiday Guide
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2021 Digital Marketing Holiday Guide

The advertising realm is getting more competitive but is it actually worth it to go after Black Friday and Cyber Monday?

With supply chain disruptions, consumer habits changing, and everything in between, this holiday season may not feel like the pressure is on as in past seasons.

So should go you all in? I break it all down including:
– Top 6 things you need to BEFORE launching any holiday campaign
– Ways to use BFCM to propel you towards your long term goals
– How to optimize your marketing when consumers are the most receptive to new brands

Crisis Communication Plan
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Crisis Communication Plan

How to react with intention as the world changes. In this new age of marketing, we are recognizing that businesses have a powerful voice in conversations around larger societal issues with  62% of consumers wanting companies to advocate for the issues they’re passionate about according to Accenture Strategy. Traditionally, politics has been separate from business…

2020 Holiday Promotion Guide Pt. 1
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2020 Holiday Promotion Guide Pt. 1

The holiday season is around the corner, and if you haven’t started planning your holiday promotion schedule, it’s officially crunch time.  COVID has changed everything from the way we shop to the way advertising works. This year will be a tricky one:  Ads will be more competitive this year because of COVID. There is a surge…