I always get asked all the time, “What should I post?” It’s because we all get into those moments of creative block and we start wondering if the content that we’ve been working on is still good. You may be getting bored or the algorithm decides to shift again and you’re stuck in analysis paralysis….
You may have already heard about defining your persona/avatar and being able to “niche” down so that you can rise above the throng. However, what powerful brands actually do is define not the unique human being that they’re serving but the unique human relationship they’re developing. It’s going beyond the functional need that you’re solving…
As we’re starting to see a transition of marketers leaving agencies and moving to work in-house for companies, many brands are starting to look for who their ideal marketing team should be. The biggest questions I get asked when defining the structure of a marketing department are: What are the skill sets that I should…
In 2021, we have seen 5 years’ worth of technological advances happen in just the last 2 years to accommodate the new world that we now live in. As digital is now the primary form of communication, businesses will need to explore new avenues to continue showing up as they would in person as they…
2022 is starting off new trends set to enhance the Digital Human Experience. If you’ve read last year’s Trends report, I had mentioned that we have advanced technologically by 5 years but we may not have been mentally ready for what that entailed. 2021 was the year of implementing and navigating these new technologies while simultaneously…
The last two years have been a constant rollercoaster of changes and shifts. As we deal with new challenges that arise post-pandemic, many companies are recognizing that they need to maintain a consistent PR presence in case of a crisis. But how do you build trust the right way for B2B companies? In this Real…
The advertising realm is getting more competitive but is it actually worth it to go after Black Friday and Cyber Monday?
With supply chain disruptions, consumer habits changing, and everything in between, this holiday season may not feel like the pressure is on as in past seasons.
So should go you all in? I break it all down including:
– Top 6 things you need to BEFORE launching any holiday campaign
– Ways to use BFCM to propel you towards your long term goals
– How to optimize your marketing when consumers are the most receptive to new brands
How to react with intention as the world changes. In this new age of marketing, we are recognizing that businesses have a powerful voice in conversations around larger societal issues with 62% of consumers wanting companies to advocate for the issues they’re passionate about according to Accenture Strategy. Traditionally, politics has been separate from business…
The holiday season is around the corner, and if you haven’t started planning your holiday promotion schedule, it’s officially crunch time. COVID has changed everything from the way we shop to the way advertising works. This year will be a tricky one: Ads will be more competitive this year because of COVID. There is a surge…