Setting Boundaries Within Your Online Community

Setting Boundaries Within Your Online Community

Create Community Guidelines that cultivates healthy connections Social media isn’t about amassing a number of followers that will consume your content mindlessly. It’s about creating your online community to continue amplifying the impact you’re creating in the world. That means your audience will follow you because they are entertained by the content you’re creating or…

Hire for Mindset Not Just Skillset or Culture
| |

Hire for Mindset Not Just Skillset or Culture

As we’re starting to see a transition of marketers leaving agencies and moving to work in-house for companies, many brands are starting to look for who their ideal marketing team should be. The biggest questions I get asked when defining the structure of a marketing department are:  What are the skill sets that I should…

Hidden Marketing Gems – Tried and True Marketing Tactics that Work

Hidden Marketing Gems – Tried and True Marketing Tactics that Work

The ever-changing algorithm is always creating new trends and technology that we may feel the need to try to stay ahead of the curve. That may feel tiring but a reshift is to consider that digital marketing is like fashion, there will always be new trends but to define your unique personal style it’s about…

The Digital Human Experience Activated – 2022 Marketing Trends
|

The Digital Human Experience Activated – 2022 Marketing Trends

2022 is starting off new trends set to enhance the Digital Human Experience. If you’ve read last year’s Trends report, I had mentioned that we have advanced technologically by 5 years but we may not have been mentally ready for what that entailed. 2021 was the year of implementing and navigating these new technologies while simultaneously…

Regulating Digital Marketing – Does advertising still work? – Real Talk with Ruoyun
|

Regulating Digital Marketing – Does advertising still work? – Real Talk with Ruoyun

Advertising is getting more regulated by the day and platforms like Google and Apple are taking away features that are part of the foundation of traditional online advertising. So does digital advertising still work? In this vidcast, Ruoyun sits down with PJ Christie, owner of Search and Convert, a search marketing and strategy agency in…

2021 Digital Marketing Holiday Guide
|

2021 Digital Marketing Holiday Guide

The advertising realm is getting more competitive but is it actually worth it to go after Black Friday and Cyber Monday?

With supply chain disruptions, consumer habits changing, and everything in between, this holiday season may not feel like the pressure is on as in past seasons.

So should go you all in? I break it all down including:
– Top 6 things you need to BEFORE launching any holiday campaign
– Ways to use BFCM to propel you towards your long term goals
– How to optimize your marketing when consumers are the most receptive to new brands

Navigating Diversity and Inclusion in a Time of Crisis
| |

Navigating Diversity and Inclusion in a Time of Crisis

As brands, this past year has invited many of us to consider how we can show up for the better. The work that we’ve done internally is still ongoing and it’s a long journey. Yet, the world still keeps on turning and saddening events will arise and we, as leaders, are being asked to speak…

Crisis Communication Plan
|

Crisis Communication Plan

How to react with intention as the world changes. In this new age of marketing, we are recognizing that businesses have a powerful voice in conversations around larger societal issues with  62% of consumers wanting companies to advocate for the issues they’re passionate about according to Accenture Strategy. Traditionally, politics has been separate from business…