We’re playing with slime today! I was inspired to review PeachyBbies because I saw that they got a shoutout from Kim Kardashian and many people assume that they were big enough to pay her to do it. As I dived deeper, I loved the way they did their content to be able to grow a…
Human beings are very much like plants, not all of us are made the same and we all need different “light, water, and soil”. As a leader aka cultivators of our company’s garden of plants, we need to recognize these different needs and most importantly, give them space after giving them these needs to adapt…
What does count as successful marketing? Is it follower count or engagement? What is the true ROI of Marketing? Since the dawn of business, marketing has had a hard time defining its return on investment. This makes marketing oftentimes the first on the chopping block. But what if we can figure out how it connects…
It’s officially the holiday season with Amazon and Target launching their early fall sales in October. If it’s feeling too early, remember most of the holiday shopping occurs October-November before the 12 days of the Christmas countdown. 64% of consumers will complete half of their holiday shopping by Black Friday/Cyber Monday Inmar Intelligence, If you…
You’ve got your long-term marketing plan set. You have your audience, messaging, and offering all planned out. You have set up all of the social media platforms that you think you want to be posting on. Next, you’re exploring how often you should post, and then you may enter the rabbit hole of Youtube and…
I always get asked all the time, “What should I post?” It’s because we all get into those moments of creative block and we start wondering if the content that we’ve been working on is still good. You may be getting bored or the algorithm decides to shift again and you’re stuck in analysis paralysis….
Do you struggle to describe who you are as a brand? Or struggle sometimes as a team to describe everything that you do in a cohesive language so that everyone is on the same page? The core of social media and marketing, in general, is connecting one human to another human. The power behind major…
Do you often feel like marketing can feel icky? That’s probably because what you’ve experienced has been transactional marketing. Let’s be honest, don’t you turn off your mind after that’s triggered? But brands that rise to the top are the ones that focus on building a relationship with their customer, creating customer-centric marketing, and letting…
You may have already heard about defining your persona/avatar and being able to “niche” down so that you can rise above the throng. However, what powerful brands actually do is define not the unique human being that they’re serving but the unique human relationship they’re developing. It’s going beyond the functional need that you’re solving…
Since the pandemic, we’ve seen a major shift in how we choose to connect with each other as a whole. It has been a revolutionary time as the old marketing playbooks go out of the window. When I first introduced the theory of Human-Centered Marketing, I mentioned that due to the pandemic, we’re resetting on…