2021 Digital Marketing Holiday Guide
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2021 Digital Marketing Holiday Guide

ByRuoyun Xu Killian

The advertising realm is getting more competitive but is it actually worth it to go after Black Friday and Cyber Monday?

With supply chain disruptions, consumer habits changing, and everything in between, this holiday season may not feel like the pressure is on as in past seasons.

So should go you all in? I break it all down including:
– Top 6 things you need to BEFORE launching any holiday campaign
– Ways to use BFCM to propel you towards your long term goals
– How to optimize your marketing when consumers are the most receptive to new brands

Navigating Diversity and Inclusion in a Time of Crisis
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Navigating Diversity and Inclusion in a Time of Crisis

ByRuoyun Xu Killian

As brands, this past year has invited many of us to consider how we can show up for the better. The work that we’ve done internally is still ongoing and it’s a long journey. Yet, the world still keeps on turning and saddening events will arise and we, as leaders, are being asked to speak…

Crisis Communication Plan
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Crisis Communication Plan

ByRuoyun Xu Killian

How to react with intention as the world changes. In this new age of marketing, we are recognizing that businesses have a powerful voice in conversations around larger societal issues with  62% of consumers wanting companies to advocate for the issues they’re passionate about according to Accenture Strategy. Traditionally, politics has been separate from business…

6 Social Media Trends to Watch in 2021

6 Social Media Trends to Watch in 2021

ByRuoyun Xu Killian

Digital interaction is our primary form of communication in a post-pandemic world. As I’ve mentioned in my 2021 Trends Report for Digital Marketing and Business, Lockdown has accelerated the shift to eCommerce by 5 years (Tech Crunch), but just because adoption of eCommerce has been accelerated does not mean we have learned how to truly…

2021 Digital Marketing and Business Trends Report

2021 Digital Marketing and Business Trends Report

ByRuoyun Xu Killian

How the landscape is shifting to being more human-centered Hello and welcome! We’ve survived to 2021! Normally, every year I build an annual trends report and share it with my team of marketers at C3nami to brainstorm how we can support our clients better. This year, I’ve decided to keep the tradition and share the…

2020 Holiday Promotion Guide Pt. 1
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2020 Holiday Promotion Guide Pt. 1

ByRuoyun Xu Killian

The holiday season is around the corner, and if you haven’t started planning your holiday promotion schedule, it’s officially crunch time.  COVID has changed everything from the way we shop to the way advertising works. This year will be a tricky one:  Ads will be more competitive this year because of COVID. There is a surge…

The Prism Effect

The Prism Effect

ByRuoyun Xu Killian

How well are you connecting with your audience? Social media is about connecting one human being to another human being. Building deeper human connections is about getting to know the deep shining light inside every person and learning how to help each other.  Businesses are also living organisms and have a shining light too. So…