As brands, this past year has invited many of us to consider how we can show up for the better. The work that we’ve done internally is still ongoing and it’s a long journey. Yet, the world still keeps on turning and saddening events will arise and we, as leaders, are being asked to speak…
How to react with intention as the world changes. In this new age of marketing, we are recognizing that businesses have a powerful voice in conversations around larger societal issues with 62% of consumers wanting companies to advocate for the issues they’re passionate about according to Accenture Strategy. Traditionally, politics has been separate from business…
Digital interaction is our primary form of communication in a post-pandemic world. As I’ve mentioned in my 2021 Trends Report for Digital Marketing and Business, Lockdown has accelerated the shift to eCommerce by 5 years (Tech Crunch), but just because adoption of eCommerce has been accelerated does not mean we have learned how to truly…
How the landscape is shifting to being more human-centered Hello and welcome! We’ve survived to 2021! Normally, every year I build an annual trends report and share it with my team of marketers at C3nami to brainstorm how we can support our clients better. This year, I’ve decided to keep the tradition and share the…
If you’ve read the Holiday Promotion Guide 2020 Pt 1, you’ll find that everything that you thought you knew of marketing during the Holiday season is out the window when we have retailers like Target launching their holiday deals starting as early as October. Don’t worry, you don’t need to do a sudden rush to become…
The holiday season is around the corner, and if you haven’t started planning your holiday promotion schedule, it’s officially crunch time. COVID has changed everything from the way we shop to the way advertising works. This year will be a tricky one: Ads will be more competitive this year because of COVID. There is a surge…
How well are you connecting with your audience? Social media is about connecting one human being to another human being. Building deeper human connections is about getting to know the deep shining light inside every person and learning how to help each other. Businesses are also living organisms and have a shining light too. So…
How do you build trust with your audience digitally The online space is like a digital networking room jam-packed like rush hour in an NYC subway station. What was once a useful approach yelling through a megaphone no longer works as people rush by or scroll by your post? So how do you effectively reach…
What we can learn from the big reset of 2020. 2020 has been a revolutionary year as the old marketing playbooks go out of the window. When our world came to a grinding halt, everything that we thought was normal went out the window. But this shift has been working in the background for a…