2024 Social Media Reads: Social Media is now a commodity

2024 Social Media Reads: Social Media is now a commodity

We have now hit a plateau where each of these platforms is offering similar features with a heavy emphasis on videos and increasing engagement. These platforms are realizing that in order to survive, they can’t be everything for everyone. What this means is that each platform is like a water bottle brand that attracts a…

Holiday Marketing Trends 2022

Holiday Marketing Trends 2022

It’s officially the holiday season with Amazon and Target launching their early fall sales in October. If it’s feeling too early, remember most of the holiday shopping occurs October-November before the 12 days of the Christmas countdown. 64% of consumers will complete half of their holiday shopping by Black Friday/Cyber Monday Inmar Intelligence, If you…

Welcome to Human Centered Marketing – Youtube
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Welcome to Human Centered Marketing – Youtube

Do you often feel like marketing can feel icky? That’s probably because what you’ve experienced has been transactional marketing. Let’s be honest, don’t you turn off your mind after that’s triggered? But brands that rise to the top are the ones that focus on building a relationship with their customer, creating customer-centric marketing, and letting…

How to Define Your Brand’s Human Relationship
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How to Define Your Brand’s Human Relationship

You may have already heard about defining your persona/avatar and being able to “niche” down so that you can rise above the throng. However, what powerful brands actually do is define not the unique human being that they’re serving but the unique human relationship they’re developing. It’s going beyond the functional need that you’re solving…