Holiday Marketing Trends 2022

Holiday Marketing Trends 2022

It’s officially the holiday season with Amazon and Target launching their early fall sales in October. If it’s feeling too early, remember most of the holiday shopping occurs October-November before the 12 days of the Christmas countdown. 64% of consumers will complete half of their holiday shopping by Black Friday/Cyber Monday Inmar Intelligence, If you…

Welcome to Human Centered Marketing – Youtube
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Welcome to Human Centered Marketing – Youtube

Do you often feel like marketing can feel icky? That’s probably because what you’ve experienced has been transactional marketing. Let’s be honest, don’t you turn off your mind after that’s triggered? But brands that rise to the top are the ones that focus on building a relationship with their customer, creating customer-centric marketing, and letting…

How to Define Your Brand’s Human Relationship
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How to Define Your Brand’s Human Relationship

You may have already heard about defining your persona/avatar and being able to “niche” down so that you can rise above the throng. However, what powerful brands actually do is define not the unique human being that they’re serving but the unique human relationship they’re developing. It’s going beyond the functional need that you’re solving…

Connecting on a Deeper Purpose: Human-Centered Marketing Revisited

Connecting on a Deeper Purpose: Human-Centered Marketing Revisited

Since the pandemic, we’ve seen a major shift in how we choose to connect with each other as a whole. It has been a revolutionary time as the old marketing playbooks go out of the window. When I first introduced the theory of Human-Centered Marketing, I mentioned that due to the pandemic, we’re resetting on…