You’ve got your long-term marketing plan set. You have your audience, messaging, and offering all planned out. You have set up all of the social media platforms that you think you want to be posting on. Next, you’re exploring how often you should post, and then you may enter the rabbit hole of Youtube and…
I always get asked all the time, “What should I post?” It’s because we all get into those moments of creative block and we start wondering if the content that we’ve been working on is still good. You may be getting bored or the algorithm decides to shift again and you’re stuck in analysis paralysis….
Do you struggle to describe who you are as a brand? Or struggle sometimes as a team to describe everything that you do in a cohesive language so that everyone is on the same page? The core of social media and marketing, in general, is connecting one human to another human. The power behind major…
Do you often feel like marketing can feel icky? That’s probably because what you’ve experienced has been transactional marketing. Let’s be honest, don’t you turn off your mind after that’s triggered? But brands that rise to the top are the ones that focus on building a relationship with their customer, creating customer-centric marketing, and letting…
You may have already heard about defining your persona/avatar and being able to “niche” down so that you can rise above the throng. However, what powerful brands actually do is define not the unique human being that they’re serving but the unique human relationship they’re developing. It’s going beyond the functional need that you’re solving…
Since the pandemic, we’ve seen a major shift in how we choose to connect with each other as a whole. It has been a revolutionary time as the old marketing playbooks go out of the window. When I first introduced the theory of Human-Centered Marketing, I mentioned that due to the pandemic, we’re resetting on…
Create Community Guidelines that cultivates healthy connections Social media isn’t about amassing a number of followers that will consume your content mindlessly. It’s about creating your online community to continue amplifying the impact you’re creating in the world. That means your audience will follow you because they are entertained by the content you’re creating or…
As we’re starting to see a transition of marketers leaving agencies and moving to work in-house for companies, many brands are starting to look for who their ideal marketing team should be. The biggest questions I get asked when defining the structure of a marketing department are: What are the skill sets that I should…
The ever-changing algorithm is always creating new trends and technology that we may feel the need to try to stay ahead of the curve. That may feel tiring but a reshift is to consider that digital marketing is like fashion, there will always be new trends but to define your unique personal style it’s about…
As we go into 2022, if you haven’t read my previous blogs, there are quite a few large trends to take note of as brands start activating their digital human experience. We are on a pursuit of purpose as a society overall and people are seeking to connect beyond the simple transaction. Many of us…