Welcome to Human Centered Marketing – Youtube
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Welcome to Human Centered Marketing – Youtube

Do you often feel like marketing can feel icky? That’s probably because what you’ve experienced has been transactional marketing. Let’s be honest, don’t you turn off your mind after that’s triggered? But brands that rise to the top are the ones that focus on building a relationship with their customer, creating customer-centric marketing, and letting…

How to Define Your Brand’s Human Relationship
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How to Define Your Brand’s Human Relationship

You may have already heard about defining your persona/avatar and being able to “niche” down so that you can rise above the throng. However, what powerful brands actually do is define not the unique human being that they’re serving but the unique human relationship they’re developing. It’s going beyond the functional need that you’re solving…

Connecting on a Deeper Purpose: Human-Centered Marketing Revisited

Connecting on a Deeper Purpose: Human-Centered Marketing Revisited

Since the pandemic, we’ve seen a major shift in how we choose to connect with each other as a whole. It has been a revolutionary time as the old marketing playbooks go out of the window. When I first introduced the theory of Human-Centered Marketing, I mentioned that due to the pandemic, we’re resetting on…

Setting Boundaries Within Your Online Community

Setting Boundaries Within Your Online Community

Create Community Guidelines that cultivates healthy connections Social media isn’t about amassing a number of followers that will consume your content mindlessly. It’s about creating your online community to continue amplifying the impact you’re creating in the world. That means your audience will follow you because they are entertained by the content you’re creating or…

Hire for Mindset Not Just Skillset or Culture
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Hire for Mindset Not Just Skillset or Culture

As we’re starting to see a transition of marketers leaving agencies and moving to work in-house for companies, many brands are starting to look for who their ideal marketing team should be. The biggest questions I get asked when defining the structure of a marketing department are:  What are the skill sets that I should…

Hidden Marketing Gems – Tried and True Marketing Tactics that Work

Hidden Marketing Gems – Tried and True Marketing Tactics that Work

The ever-changing algorithm is always creating new trends and technology that we may feel the need to try to stay ahead of the curve. That may feel tiring but a reshift is to consider that digital marketing is like fashion, there will always be new trends but to define your unique personal style it’s about…