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What we can learn from the big reset of 2020. 2020 has been a revolutionary year as the old marketing playbooks go out of the window. When our world came to a grinding halt, everything that we thought was normal went out the window. But this shift has been working in the background for a…

How do you build trust with your audience digitally The online space is like a digital networking room jam-packed like rush hour in an NYC subway station. What was once a useful approach yelling through a megaphone no longer works as people rush by or scroll by your post? So how do you effectively reach…

How well are you connecting with your audience? Social media is about connecting one human being to another human being. Building deeper human connections is about getting to know the deep shining light inside every person and learning how to help each other.  Businesses are also living organisms and have a shining light too. So…

If you’ve read the Holiday Promotion Guide 2020 Pt 1, you’ll find that everything that you thought you knew of marketing during the Holiday season is out the window when we have retailers like Target launching their holiday deals starting as early as October.  Don’t worry, you don’t need to do a sudden rush to become…

How the landscape is shifting to being more human-centered Hello and welcome! We’ve survived to 2021! Normally, every year I build an annual trends report and share it with my team of marketers at C3nami to brainstorm how we can support our clients better. This year, I’ve decided to keep the tradition and share the…