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Recruiting Amidst The Great Resignation with Ashley Connell – Real Talk with Ruoyun

2021 marks the year of the first time that the Gen Z generation is entering the job market and they’re not settling on the work environment and impact that they’re able to create. On top of that, the Great Resignation is showing a rising demand from employees to employers to re-prioritize what is truly important. So how do business owners navigate recruiting and hiring during this time? I sit down with Ashley Connell, CEO, and Founder of Prowess Project, on how to recruit effectively to avoid the average turnover cost is the 250% of the person’s salary. How about it’s about finding the best mindset fit to find the right person for the role.

Ashley Connell, CEO, and Founder of Prowess Project, is one part fearless entrepreneur, one part fearless women’s advocate landing her thought leadership pieces in Forbes, Built-in Austin, and at SXSW. For the first 15 years of her career, she was an award-winning tech marketer in both Austin and London. Ashley’s unstoppable drive to have both a career and time for family motivated her to start Prowess. Now she’s committed to changing the lives of overloaded employers, women seeking rewarding work, and doing all she can to close the gender gap. In her pretty much non-existent spare time, she enjoys yoga, walks with her bulldog, cheering on her beloved Longhorns, and spaghetti and meatballs.

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Real Talk With Ruoyun: Real Expectations, Real Standards For the last 10 years, Digital Marketing Strategist, Ruoyun, (pronounced Ruoyun), has explored how businesses can implement Human-Centered Marketing and Business tactics to further amplify the impact that they’re making in the world. Now, she’s bringing in fellow experts to have real conversations that continue to set real standards in the business world. Sign up for her newsletter for the latest episodes and more:

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